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S&W
MOTORSPORTS
S&W Motorsports
has been in existence since 1992. Our team in 1994 and 1995 was named Team
of the Year at Mahoning Valley fun Park Speedway.
S&W Motorsports has been comprised of two race cars, a dedicated crew. We are proud to have had the area's best and brightest driving stars piloting our race cars. Chip Santee, Tim Santee and Keith Kocher all with feature wins and top ten Finishes in the point standings each year . In 1999 the S&W Motorsports Team Plans on going to a one car team so we can put all are efforts onto winning.
Driver:
Floyd (Chip) SanteeIII
During his short
tenure as a driver, Chip Santee has proven time and again that he is a
top talent in asphalt racing. Chip began his racing in 1986, following
in the footsteps of his father, Floyd Santee, a top asphalt driver for
over two decades. During Chips four years in the late model division he
finished in the top five in overall point standings three times.
Chip joined S&W Motorsports in 1992, competing in a NASCAR-style modified. He promptly grabbed his first career modified win in the season-opening night feature at Mahoning Valley Speedway.
Though out the next six seasons he won over thirty-five heats and ten features wins and always in the top ten in points and six out of the last seven in the top three.
In 1998 Chip finished third in points with another feature win and was voted by the fans as most Popular driver.
Our Race
Car
This year our
team will field a 1996 Troyer Cavalier (C.Santee) which in 1996 won two
separate awards for best appearing car.
The car is fabricated by the top asphalt race car manufacturer in the northeast, Maynard Troyer. Our motors will be designed and engineered by Ritter Precision Machine (RPM) ,a top notch regional engine builder.
The dedicated members of our racing team log in many hours keeping our cars impeccably maintained, looking sharp, and in perfect running condition. In 1996 Rick Kresley our crew chief was named Crew Chief of The Year at Mahoning Valley Speedway.
Auto Racing
and the Race Fan.
Auto racing
is the most popular sport in America, with 29 percent of the American population
relating to and enjoying motorsports in some form. More then 52,000,00
fans attend or watch racing events though out the country each year. It
is a fact that 73 percent of race fans patronize business and buy products
which sponsor race cars and racing events. the average race fan is 36,
married, well- educated and makes $39,280 per year.
Asphalt
Oval Track Stock Car Racing
Asphalt oval
stock car racing is the most popular form of racing in the northeast.
This type of racing is presented on paved, oval tracks ranging in size from one quarter mile to one mile in length. Pennsylvania, New York, and New Jersey contain over twenty paved oval speedways presenting asphalt stock car racing every weekend from April though October.
The Nascar-style
Modified Division
The S&W
Motorsports team competes in the Nascar-style modified division. Considered
to be one of the most advanced forms of racing in America, this class is
considered the premier attraction at northeastern paved tracks. The division
is considered by race drivers to be the stepping stone to Nascar Winston
Cup and Indycar Series competition, the top divisions in auto racing in
America.
Although the Nascar-style modified cars are referred to as "stock cars", they are not stock at all. The modifieds are high performance machines built specifically to be driven on asphalt oval tracks; they are considered "modified" because they do not resemble street cars. Their engines extremely powerful and the bodies aerodynamic for maximum speed. It takes highly skilled and knowledgeable team of people to maintain these cars; it takes a very talented person to drive them.
Many of America's most famous race drivers started in this division. In fact, Jimmy Spencer, brothers Goeff Bodine, Brett Bodine, and Todd Bodine, Greg Sacks, and Steve Park all Nascar stars began their careers in the northeast in this division. Nascar and Indycar star John Andretti, nephew of Mario Andretti, began his care racing career in a Nascar-style modified in the Lehigh Valley.
Sponsor
Involvement
There are many
ways of highlighting a sponsor's involvement in racing and with the S&W
motorsports team:
| * | Media releases, including the sponsors name, distributed several times a year. |
| * | Sponsor's name prominently displayed on race car. |
| * | Sponsor's name displayed on the transporter, which will act as a traveling billboard. |
| * | Sponsor's name embroidered on our drivers racing suits. |
| * | Sponsor's name imprinted on pit crews uniforms. |
| * | Sponsor's name imprinted on racing apparel such as T-shirts, Jackets, Hats, etc. |
| * | Sponsorship of a entire racing program, which could include presentation of a trophy to each class winner by a representative of the sponsor. |
| * | Sponsor advertising in racing publications using a photo of our race cars with sponsors name prominently displayed. |
| * | Personal appearances by our drivers and/or race cars at functions such as grand openings, malls, trade shows, employee functions, etc. |
Exposure
S&W Motorsports
will be in competition this coming year at more then 30 events in Pennsylvania
and New Jersey. Approximately, 3,000 to 10,000 spectators attend
each racing program.
In-depth coverage of the Nascar style asphalt modifieds is provided in several weekly and monthly publications. The coverage includes photographs of the racers and their cars and frequently mentions sponsors of the cars. Area Auto Racing News, Gater Racing News, Speedway Scene, and Trackside Magazine are devoted exclusively to regional racing, and each carry circulation's of over 60,000, representing a total of over 240,000 racing readers.
Local newspapers which cover the modifieds in depth include The Lehighton Times News, The Express-Times, The Allentown Morning Call, and The Pocono Record.
Each speedway publishes a weekly program, in magazine format. The programs are purchased by fans at the tracks. The program at these Speedways often highlight our team and sponsors.
National coverage of the sport is often featured in automotive magazines, as well as magazines devoted exclusively to the sport. Stock Car Magazine, Open Wheel Magazine, and Circle Track Magazine which often cover asphalt modifieds, and sometimes focus a entire article on one team. Each of the magazines are purchased by over 200,000 race fans.
Blue Ridge Cable Channel 13 shows weekly highlights of the racing competition at several tracks during their news broadcasts, which are beam to over 100,000 homes thoughout the Lehigh Valley.
Sponsorship of S&W motorsports provides a targeted access to the loyal fans following our sport and potentially viewing your company name.
Sponorship
Advantages and Benefits
One of the most
strategic advantages in sponsoring a race car is its unusual advertising
impact. The impressive sight of a beautiful, colorful, fast machine remains
in the viewer's mind for years to come, only to recur when viewing future
events. The sponsor 's name on the car is part of that visual impression.
It is a fact that a sponsor does not have to be directly associated with the automotive industry to benefit from this form of advertising. Related consumer industries benefit as well. Airlines, hotels, restaurants, soft drink bottlers, food and household product companies, convenience stores, and appliance and apparel manufacturers are just a few of the industries involved in auto racing sponsorships. In addition, many local businesses of all types frequently are sponsors of race cars.